The Best Run: SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite
The big news at SAP SAPPHIRE NOW was the announcement of SAP C/4HANA, SAP’s next generation CRM offering, reinventing customer engagement for customers, putting a 360-degree focus on customers, connecting all touchpoints within an organization, and bridging the front and back office into one. To do this, SAP C/4HANA will combine the necessary components — all running on SAP Cloud leveraging the HANA platform, individualized — to win business and gain lifetime customers.
SAP also announced the launch of SAP HANA Data Management Suite, an open and governed data platform designed to orchestrate and manage enterprise business data within multi-cloud and hybrid environments. SAP HANA Data Management Suite include both the on-premises and ‘as-a-service’ offerings of SAP Data Hub, SAP HANA, and SAP Enterprise Architecture Designer, as well as the SAP Cloud Platform Big Data Services. The combination of these solutions will deliver enterprise security, maximum governance, holistic lineage and traceability, central monitoring, and a comprehensive central metadata understanding — working together to create a whole that is even more powerful than the sum of its parts. And that whole — the SAP HANA Data Management Suite — is the foundation for building intelligent digital enterprises.